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Need to see it to believe it?
Here you go!
Want to have similar results?
Call today: 855-GO-GAVEL
In my previous blog, I talked about some of the points that the guests on Tony Martignetti’s podcast made about make a fundraising auction successful.
They focused on Cash Calls, Auctions and Raffles and tips on how to make these fundraising elements more appealing to donors.
If you’d like to see more of my thoughts, take a look at the video below.
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If you are working on an upcoming fundraiser, and would like to implement some of these ideas into your event, I’d enjoy the opportunity to discuss them with you further!
This is a quick blog post in regards to the recent podcast from the Tony Martignetti Nonprofit Radio Show “Auctions, Raffles and Cash Calls Oh My!”. I’ve been listening to Tony’s podcasts for quite some time now. I’m always looking for insights into the non-profit sector and how I can implement those ideas and thoughts into helping our clients. I was so excited when I saw this in my feed as I’ve always thought that he should do a show on fundraising events, namely fundraising auctions. The three guests he had on were all members of different non-profits in the New York area and seemed to have some experience in fundraising auctions and events. Here are a few of the great things they shared with the podcast listeners:
Neil Bogan on the Cash Call
Yolanda Johnson on Live and Silent Auctions
Tracy Drayer on Raffles
Thanks Tony and your guests for bringing to light the importance of doing fundraising right at your next event! Maybe we’ll get to chat more someday about how to create events that engage more donors, excite the attendees and inspire those that support the organization to give more than ever before.
You can listen to his episode here: http://tonymartignetti.com/2014/12/nonprofit-radio-december-12-2014-auctions-raffles-cash-calls-social-appreciation/
I created a video in response to this that you can watch here! Part Two
I will admit, that there are some very successful events that have never had a live auction or Fund A Need during the dinner portion of the event. I am also pretty sure that these events are leaving thousands if not TENS of thousands of dollars literally on the table if the donors are either not asked or not asked effectively. Just this past weekend we worked with two organizations who’ve never had a live auction at their event. Both were very wary about the impact one small change can have on the results of a small fundraiser, but I am proud to say that both events met and exceeded expectations and goals of each committee and board member involved.
Some of the hesitations in each of those organizations were very similar. They were both asking “Why would anybody bid? “; “What if no one bids”; “What are we going to sell?” and “How do we keep track of what sells and to whom?” And many more questions. You might be asking yourself these same questions or have more that you’d like answered if you are thinking about adding a live auction to your event. Here are some points to think about before you take the big step into implementing a live auction into your fundraiser.
6 Steps for Live Auction Success:
If you follow these simple steps, you can set yourself up for success and record breaking fundraising at your next event! If you would like more help in planning a great fundraising with your guests saying “That was the best auction I’ve ever been too”, please don’t hesitate to contact us so we can help you raise more money so you can help more in your community.
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So you’re having a Live Auction at your upcoming fundraiser…you need an auctioneer, right? You might be saying to your committee “Does anyone know an auctioneer? Does anyone know anyone that can talk fast? Does anyone know anyone who would be willing to stand on stage and make bad jokes and ask our donors for money?” You’re not the only group to ask these questions.
There are so many fundraising auctions currently being held that there are not enough auctioneers to go around. So why don’t you get the weather man, radio guy, board chair or celebrity to do your auction? They are comfortable with a microphone and love being on stage, right? They love to be the center of attention, right? They have the prettiest sounding auction chant, right? They know how to represent your organization and share your impact on the community, right? They know when to sell an item and how to ask for more money than ever, right? They conduct hundreds of auctions a year, right?
This list could go on and on…well the answer to these questions is…NO!
Celebrities, whether local, national or even within the organization are great at what they do and not great at what they don’t do…namely auctions.
What about that FREE auctioneer who sells cars and cattle on a weekly basis? What about that auctioneer fresh out of auction school looking for experience? What about that individual who watched a couple YouTube videos? These could work, right? NOOOOOOOOOOOOOOOOO!
A Professional Fundraising Auctioneer is just that…a professional! Someone who makes a living doing exactly what you need for your event to raise more than ever!
Professional Fundraising Auctioneers are trained in the art of fundraising as well as auctioneering. This comes from years of experience working in front of crowds raising money and awareness for causes like yours. Also, most Professional Fundraising Auctioneers have specific training by the leaders in the industry to be the most effective salesperson for the event. Some also have attained the Benefit Auctioneer Specialist designation by the National Auctioneers Association which requires 40 hours of specialized training to do the best job for your group. There are only about 200 BAS Auctioneers in the Nation! If you are lucky enough to partner with one…do it! There’s 1.5 million non-profits in the nation and only 200 BAS Auctioneers? Yes that right…they are in such high demand because they create results.
Another reason why Professional Fundraising Auctioneers are so key to having a successful event is that they invest time and energy into learning and experiencing your organization so that they can be the best ambassador for you on the night of the event. You are trusting your fundraising that night and for many years to come with this one individual…they’d better be prepared! Professional Fundraising Auctioneers will do that because they know that by being an effective ambassador and a great auctioneer…magic can happen. Donors get drawn into the action and their dollars get drawn out of their pockets.
Professional Fundraising Auctioneers also know auction psychology to create a great momentum to raise more money from those you have in the room. By being able to read the crowd along with individual bidders, knowing when they are going to bid again, along with the emotional statements about all that your organization can do, you will raise more money! Combine momentum, with experience and excitement and add a little inspiration…you will realize record breaking results!
If you are looking to have a Live Auction, I highly suggest using a Professional Fundraising Auctioneer so you can guarantee your success. Don’t hesitate to contact us to match one of our Associate Auctioneers with your event to raise more than ever to help many more that you already serve.
As a professional fundraising auctioneer, I feel very fortunate and honored to help people every day. Whether it’s consulting with a client on best practices for their upcoming event or actually calling a live auction and exciting and inspiring donors to give more than possible, being a fundraising auctioneer is a calling that I find very fulfilling. When I make a visit to an organization and directly meet and interview those they serve, I create a lasting connection that not only sticks with me for a long time, but also helps me to become a true ambassador for their cause. This is really what makes a great fundraising auctioneer, that desire to become an ambassador for the cause.
By being an ambassador for the cause, I educate and inspire donors and their friends to understand the impact that their dollars have on those served. Whether it’s helping kids with cancer, animals at a local shelter or one of the thousands of other amazing causes out there today, being an ambassador is a huge honor that many individuals never get to experience. Unfortunately donors these days are so busy in their lives and their businesses that the Fundraising Auction Event is sometimes their only opportunity to learn about how they can directly make a change in the world. Sure many groups have great websites and post regular social media updates, but many times this information goes un-noticed by most of the donors. This is where the Fundraising Auctioneer/Ambassador is so crucial to the success of an event. We get to weave the story using our personal experiences and the research we conduct to excite, educate and inspire donors to feel that they are making a difference with their dollars. That is why donors give; to know they are making a difference in the world today by helping the causes they love so much.
The feeling of making a difference and having a direct impact on one individual’s life with the possibility of helping thousands more, is what sticks with a donor days, weeks, and even months after an event. When a post from their favorite organization comes up on their Facebook wall or an email about a story of a life that has been touched lands in their inbox, many times the donor thinks back to that night and the brain releases those feel good chemicals all over again strengthening the connection. Sometimes this flood of feelings will then inspire that donor to give a little bit more. When that “Save the Date” card comes in the mail 9 months after the event, that feeling of making a difference will make them put the event on their calendar as a “Do Not Miss” event and then inspire them to call their friends to fill a table so they can share in that feeling.
By helping to create this feeling in hundreds of individuals on any given evening, at any given event for an amazing organization that is doing the hard work to change the world, is why I love what I do. There are not many individuals in the world that can draw and hold a crowd’s attention, educate as well as excite, entertain as well as inspire donors to give more than they have ever thought possible. By helping all of the remarkable groups that I am honored to serve help do just that, I am able to do what I love to do.
Why the heck would you hire a company to do your registration for your next event when you have a staff that is more than capable of handing out bidder numbers, creating seat assignments and event programs? Oh yeah, they also have to accept payment, make sure the right silent and live auction items go to the right purchasers, print out invoices and receipts, accept donations, tally up and reconcile the Fund A Need and solve problems as they present themselves. All while keeping a smile on their face, and staying civil. Wait a minute, that sounds like a bunch of work right? You worked your administration team and volunteers hard enough getting ready for your big gala, and you expect them to give you 110% the night of the event? Being a realist, this is a lot to ask of your dedicated workers and helpers, so why not give them a break as well as make your event world class by giving your donors a great experience throughout the night? A professional logistics company can help with all of the items below and more:
By utilizing a professional logistics company at your next event, you not only solve all of the above problems, but most of all create a positive donor experience for your guests. By making check in and check out seamless, quick and painless, your donors will be greeted with a positive first impression and leave with a great lasting impression (ensuring their attendance next year with more friends). The last reason to use a professional logistics company and not your current staff or volunteers is that you put those working in your organization out in the room as ambassadors of your organization. The people that are doing the great work for those you serve are the ones telling the best stories and sharing the impact that donated dollars have on the people your organization serves. So put your team and volunteers out into the room as advocates for your mission to share your vision and build long lasting relationships with your donors. These days donors want to know that their dollars are doing good, so why not have those that actually provide the services be the one to share that? Make an investment in a logistics company for your next gala and you will see amazing returns with donor retention as well as that great giving feeling buzz that all your donors crave. Make your next fundraising gala easy, fun and smooth! What are some ways that a professional logistics company has helped you and your organization?
Why is having a correct flow of show so critical at your next fundraising event or gala? It can increase your donor base and their engagement, increase the overall dollars raised and make it more likely that donors will participate during future events. Don’t forget these 5 tips when putting together your flow of show:
Thanks for your time to learn about the ways to maximize the flow of your show to raise more dough!
What are some things that you’re seeing at events that are keeping guests longer? A music act? After-party? Coffee and cake bar? Let me know and we’ll share with the world to help more like you!
If you are in the Phoenix area, come out to our upcoming seminar “Facts, Fiction & Fun of Fundraising” on August 5th. Find out more HERE.