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So you’re having a Live Auction at your upcoming fundraiser…you need an auctioneer, right? You might be saying to your committee “Does anyone know an auctioneer? Does anyone know anyone that can talk fast? Does anyone know anyone who would be willing to stand on stage and make bad jokes and ask our donors for money?” You’re not the only group to ask these questions.
There are so many fundraising auctions currently being held that there are not enough auctioneers to go around. So why don’t you get the weather man, radio guy, board chair or celebrity to do your auction? They are comfortable with a microphone and love being on stage, right? They love to be the center of attention, right? They have the prettiest sounding auction chant, right? They know how to represent your organization and share your impact on the community, right? They know when to sell an item and how to ask for more money than ever, right? They conduct hundreds of auctions a year, right?
This list could go on and on…well the answer to these questions is…NO!
Celebrities, whether local, national or even within the organization are great at what they do and not great at what they don’t do…namely auctions.
What about that FREE auctioneer who sells cars and cattle on a weekly basis? What about that auctioneer fresh out of auction school looking for experience? What about that individual who watched a couple YouTube videos? These could work, right? NOOOOOOOOOOOOOOOOO!
A Professional Fundraising Auctioneer is just that…a professional! Someone who makes a living doing exactly what you need for your event to raise more than ever!
Professional Fundraising Auctioneers are trained in the art of fundraising as well as auctioneering. This comes from years of experience working in front of crowds raising money and awareness for causes like yours. Also, most Professional Fundraising Auctioneers have specific training by the leaders in the industry to be the most effective salesperson for the event. Some also have attained the Benefit Auctioneer Specialist designation by the National Auctioneers Association which requires 40 hours of specialized training to do the best job for your group. There are only about 200 BAS Auctioneers in the Nation! If you are lucky enough to partner with one…do it! There’s 1.5 million non-profits in the nation and only 200 BAS Auctioneers? Yes that right…they are in such high demand because they create results.
Another reason why Professional Fundraising Auctioneers are so key to having a successful event is that they invest time and energy into learning and experiencing your organization so that they can be the best ambassador for you on the night of the event. You are trusting your fundraising that night and for many years to come with this one individual…they’d better be prepared! Professional Fundraising Auctioneers will do that because they know that by being an effective ambassador and a great auctioneer…magic can happen. Donors get drawn into the action and their dollars get drawn out of their pockets.
Professional Fundraising Auctioneers also know auction psychology to create a great momentum to raise more money from those you have in the room. By being able to read the crowd along with individual bidders, knowing when they are going to bid again, along with the emotional statements about all that your organization can do, you will raise more money! Combine momentum, with experience and excitement and add a little inspiration…you will realize record breaking results!
If you are looking to have a Live Auction, I highly suggest using a Professional Fundraising Auctioneer so you can guarantee your success. Don’t hesitate to contact us to match one of our Associate Auctioneers with your event to raise more than ever to help many more that you already serve.